What we have found over the last 25 years of doing this work is that farmers are becoming more and more tuned into the metrics of what their animals are performing with.

"...and start making the most of your tractor time and be content with doing it all and be excited to do it all, because you can make it happen."

Right now, we have just one of those basic contact us forms. But we're going towards a messaging system directly on our website. We have a growing group of customer service, technical service repair technicians, they're always happy to help.

I think embryo transfer is the future of the beef industry.

We are seeing a lot more guys that are willing to pull water lines above ground and put out stock tanks with floats and go that route to truly chase that grass.

So it's pretty amazing how much research is conducted here in the US just to improve the industry.

One of the mistakes ranchers make is they try to use the steel post in their fence for a ground rod. It's only driven in about 18 inches.

It is time to change the way we think, and it is time to change the way we ranch.

We need to start holding the people running these businesses more accountable.

Find someone or something that holds you accountable and make sure you find joy in the journey because that is really the secret sauce.

For example, phenotypically, I think that structural soundness is that they have a hock that's properly constructed, that they have freedom of movement, that they have good udders, that they have calving ease, particularly in the virgin heifers. All of those things are consistent for the seedstock and commercial man alike. They are constant across the spectrum. When you get into the genotypic component of these cattle, there can be some variation about what you would call uniformity or quality or the most of the best, a lot of that has to do with the environment that your cattle operation exist in.

I’m still hopeful for the beef industry, even in an area where we are experiencing urban sprawl.

Yeah, it's wild working with your parents. It's the best thing it's the most beautiful thing. It's also the hardest thing it also sucks and I say that like in the most loving way.

The biggest issue we had was our conversation was only a centimeter deep.

It's in your best interest to get on top of fly control early on in the season. It ends up costing you herd health and in pounds of gain.

It's very helpful on our end to know the history of your calves from vaccine protocols to your mineral program.

It always hurts to destock. We don't want to do that. I just think the business of ranching is such that you need to know well in advance what you might do if drought comes.

What I think people should do first and foremost is go to those immediate connections for advice. If you don't have them, make them and join your local cattle groups.

I think they're going to have to be forward-thinking. I think they need to not be so afraid of change and they have to be oriented around the value of data.