Stories for Cattle Producers

These blogs highlight individuals and companies who are making waves in the beef industry as fellow cattle producers, entrepreneurs and leaders. This series is a collection of their stories and Shaye’s thoughts on what we need to remember as beef producers.

Shaye Koester-Wanner Shaye Koester-Wanner

Advocacy vs. Marketing

Yes, marketing refers more to making a sale and advocacy is often used as more of an educational and promotional method. However, don’t the two go hand-in-hand?

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