The Podcast for Cattle Producers
These are show notes for the cattle producer who likes to read instead of listening or watching podcast episodes. Here you will find a collection of podcast episodes from the past year that are broken down into their key points and offer links to resources mentioned in the show. Here’s your chance to read up on current ranch management strategies that will improve how you operate as a cattleman and leader in the beef industry.
Podcast Show Notes for the Cattle Producer
Simple Strategies to Increase Direct-to-Consumer Meat Sales
The full picture of a direct-to-consumer marking plan doesn’t have to be complex, JT encourages ranchers to think through the three M’s: Market, Message and Media. This ensures businesses are connecting the right people, sharing the right message and using the right media.
Building a Skilled Workforce for Meat Lockers with Sierra Jepsen
“The whole premise behind the business is that we need more butcher education. But, we need to do it in a way that meets butchers where they are at whether that’s making the most of an older facility or a modern on-farm facility that was built from grant money after COVID,” said Jepsen.