The guys and gals who know their numbers show steady growth year in and year out.

Blane says, “Our industry does a remarkably good job at producing beef and part of that is managing immunity.”  Take the time to review your herd health protocols with your veterinarian and review BQA materials to be prepared for any challenges that may come your way and boost performance in your herd. 

Despite her reservations, she has been pleasantly surprised at how well this technology has worked and served their ranch.

“The biggest challenge we run into with mineral programs is finding a product that cows will consume consistently throughout the year,” says Russell. A lot of problems can be prevented through consistent and on target mineral consumption but there is no one-size-fits-all approach.

Andrew Uden – CEO of HerdDogg says, “We are finally to the point where wearables are becoming cost-effective enough and getting enough range to be effective on ranches.”

If a landowner is interested in engaging in a carbon program, there are numerous things to consider. “There are only a handful of programs out there. Look at all the programs and do your due diligence. Look at which program is going to fit the needs of your ranch. Don’t jump at the first one that comes by,” says Ryan. The right opportunity might not arise for another year or two.

It’s an exciting time to be a rancher and truthfully, as a young rancher myself I think we have a lot to look forward to. But just because we have a lot to look forward to doesn’t mean there isn’t a lot of work to do either. One thing I don’t take lightly as a young rancher is that we hold the future of the industry in our hands. Generations before us have put in the work and now it is our turn.

Young cows are considered high-risk females because they have the most energy needs to be met compared to their older or younger herd mates. Heifers are not lactating during their first breeding season and mature cows are done growing. Young cows chasing the second calf are doing both of these on top of trying to meet their basal metabolism needs and reproduce.

The AirBNB works perfect for Lettie’s lifestyle as it is flexible and not time consuming. It also adds to the ranch’s wedding venue and community event space. Lettie is solely in charge of both these enterprises and made a point for them both to be as hands off as possible.

Time management, learning to delegate and managing employees have all been learning curves. However, one of the greater challenges is the current cattle markets. While ranchers remain giddy about the high prices, it creates challenges for those toward the end of the supply chain. Calli and CJ note that it isn’t as easy to sell direct-to-consumer today compared to four years ago when people were panic buying.

What’s the true value of eating organs? James says, “We call organ meats nature’s multivitamin.” Organ meats contain all the essential vitamins and micronutrients in balanced and easily absorbable proportions.

There are a multitude of methods to experience the benefits of strategic crossbreeding. Outside of marketing endpoint, operation size is another key factor to consider before picking a plan. “What works for someone with 50 cows may not work for someone with 500 or 5,000 cows and vice versa,” says Weaber. Pasture size and availability also plays a role in the best system for operations.

We already have people paying five dollars more per hundredweight because they know these calves will perform well once they hit the feedlot.

It’s easy to not do it because it costs money and might be hard to find someone to feed cows while you’re away, but you just need to make a point to do it.

“There is a big part of the message missing when it comes to talking about estate and transition planning. That part of the message is what we can do as the younger generation to prepare ourselves for that eventual transfer,” said Groskopf.

Jessica and her husband know firsthand what it is like to build for the future even when there has been a lack of transparency and communication from the senior generation. Together, they turned what looked like a less-than-ideal buy out to others into a great opportunity for themselves by using emergency funds, good debt, flexible investments, and alternative revenue. 

Groskopf says, “Fifty percent of land owned by an operator was purchased from a non-relative.” That means the younger generation needs to start preparing financially because the likelihood of them purchasing property is very high.

The full picture of a direct-to-consumer marking plan doesn’t have to be complex, JT encourages ranchers to think through the three M’s: Market, Message and Media. This ensures businesses are connecting the right people, sharing the right message and using the right media.

Passing down the ranch to the next generation requires more than business skills—it takes effective communication. Nebraska rancher and Enneagram coach Terryn Drieling shares how improving communication can strengthen leadership, reduce tension, and build connection on family ranches. Learn practical tips for fostering better relationships in your operation.

"These conversations are uncomfortable to have in an open format and setting like this, but they need to happen," said Dr. Keith Belk, Director of the Center for Meat Safety and Quality at Colorado State University. At the 2024 International Summit on the Societal Role of Meat and Livestock, world-class scientists and policymakers tackled critical topics, including meat's role in human diets, ecological impacts, and the importance of clear, science-based communication. Their goal? To bridge the gap between industry practices and public understanding while empowering producers to take proactive, fact-based action.

“From the Big Four to small and moderate-sized packers, they are packing Certified Angus Beef (CAB) but want to include Red Angus. When we started working with them, they just weren’t sure how to do so. We now help packers with their USDA paperwork, G schedules, and other parts of the process to include Red Angus in their Angus brands,” Smith said. The Angus brands that accept Red Angus are not CAB but are nearly identical programs.

“The biggest thing to remember is to look at feed on a cost per head per day basis and not a cost per ton basis. Some feeds might be cheaper by the ton, but cattle will have to eat a lot more to get the same benefits.”