Why You Need to Quit Comparing Your Ranch to Others
Jason Medows is a cattle producer in Missouri who joins the show to discuss how comparison syndrome impacts decision-making for cattlemen and women and how they can shift this mindset. Yes, comparison can be used to improve your operation, however, it has to be done properly. More often than not, we use comparison incorrectly and it makes Theodore Roosevelt’s quote all the more true.
“Comparison is the thief of joy.” - Theodore Roosevelt
What is Comparison Syndrome?
Jason shares that he himself experiences comparison syndrome and has to pull himself out of it like many other producers. He explains that comparison syndrome when seen in the ranching industry is when you constantly look at how you measure up to other operations and operators. This is usually done in a negative context and leaves you feeling like you are not doing enough or are not successful enough.
How Does This Impact Management Decisions?
When you enter this state of comparison, you are comparing without having the full context of the other person’s story. If you begin to chase after these same management practices, types of equipment or whatever it is someone else has that you think you need; you will likely make management decisions that are not in line with your operation’s goals.
An example Jason shares is that he wants to keep working on the sustainability of his operation. For him, this means changing some grazing practices. He sees on social media how others are implementing intensive grazing and making a difference in their operations. However, some of these practices are not sustainable for him and his family. They do not meet their goals.
How can Cattle Producers get Out of this Mindset?
Social media makes it easier than ever before to compare yourself to others. Social media is good, because it can open your mind to new possibilities. However, we need to keep in mind that we don’t know the full story of the people posting and they do not know ours.
Jason urges producers to remember that we don’t always have the full story and to remember what our own personal goals are instead of trying to keep up with the Jones. At the end of the day, Jason says, “ I really wouldn’t want to change problems with anyone. I drive past a ranch on my way to work every day. Nothing is out of place. It all looks perfect. But, I have to remind myself that a major highway goes right past this operation. Everyone who drives by sees what is going on. I don’t want this for my own operation. “
